Castle Chicken
& Halal Sauced Up
Two restaurant brands sharing one small dining room and storefront, each keeping its own identity, from the walls and ceiling to the sign band.
Installed.
Two brands, one kitchen, one small dining room. Castle Chicken is a red and white fried chicken brand. Halal Sauced Up is darker, louder, built around a flame. The owner wanted both to feel at home in the same room and on the same street, without either one looking like a sub-brand of the other.
The room is small, so I split it by wall. The left wall belongs to Sauced Up: a whitewashed brick wallpaper with the flame logo as an LED light box. The right wall belongs to Castle Chicken: a burgundy wallpaper of menu words over a New York skyline, with the round logo lit at the center. Both walls share the same red and white tile band below, so the room still reads as one place.
The two brands finally meet in the shared spots. A ceiling graphic above the counter carries both logos and a welcome line naming both. The counter front is a V-grooved engraved Sintra panel in a wood finish with both logos and menu icons. An engraved wood panel by the door with a QR code for ordering, and food photography on the window line, finish the set.
Two walls, two brands. Ceiling, counter and windows shared.
Outside, the same idea becomes a diagonal. The sign splits the band: ivory on the left for Castle Chicken, black on the right for Sauced Up. Each logo sits on its own ground in its own colors, and the slanted break keeps it reading as one sign instead of two boxes bolted side by side. All of it is LED channel letters on a 19'-10" ivory and black aluminum panel.
I took two versions to the client. Option A redrew Sauced Up as a round badge with block type to match Castle Chicken's weight. Option B kept the brand's existing flame logo as is. We went with B: Sauced Up already had recognition, and the diagonal gave it enough room to hold its own.
Option A, a redrawn badge. Option B, the existing flame logo. B was built.
Below the sign, a new red corrugated aluminum awning replaces the bare wall above the roll gate. It does three jobs: ties back to Castle Chicken red, hides the 20" gate motor box inside its profile, and carries five 100W flood lights in a black soffit that wash the windows at night.
Elevation, awning section with the motor box, and before and after.