Switching on
Environmental & Signage Production Designer · New York
I craft environments that connect brands with everyday communities, bridging creative brand design and physical construction: concept, site survey, permit ready shop drawings, fabrication specs and installation.
View Projects ↓Now designing signage & interior graphics in & around NYC
Field measurements, facade audits and photo documentation. Verify in field, always.
Brand identity translated to storefront: contextual mockups rendered on the real building.
Materials called out with paint codes: Sintra, composite aluminum, Sunbrella, acrylic, vinyl.
Compliance drawings for city approval, incl. NYC Landmarks districts.
Shop drawings with cross-sections, anchor details and wiring plans for fabricator sign-off.
On site coordination until it lights up: safe, code compliant, built to last.
01 · Full Store Rebrand
A supermarket rebrand carried through every surface: fascia, parking lot, windows, aisles and checkout.
Staten Island
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02 · Industrial Identity + Safety Signage
Brand identity and a safety sign system for a working recycling facility, where trucks, forklifts and people share the same yard.
Brooklyn
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03 · Exterior Signage System
Corner store brand environment for a new dessert shop in Harlem, taken from field survey to fabrication drawings to the installed result.
New York
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04 · Exterior Identity + Interior Menus
A complete storefront identity for a Harlem seafood market: vintage marquee signage outside, an ergonomic bilingual menu system inside.
New York
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05 · Landmark District Storefront
A corner storefront identity built entirely without internal illumination, for a site inside a designated NYC landmark district.
Jackson Heights
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06 · Landmark Building Storefront
A restaurant storefront on a landmarked Greenwich Village block, where the hardest part of the design was everything I couldn't do.
Greenwich Village, NY
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07 · Dual Brand Restaurant
Two restaurant brands sharing one small dining room and storefront, each keeping its own identity, from the walls and ceiling to the sign band.
Jamaica, NY
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08 · Storefront Signage
An illustrated logo turned into a rimless illuminated sign, on the ground floor of a brand new East Harlem building.
New York
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09 · Rebrand + Interior Wayfinding
A supermarket dropping its old banner and relaunching under its own name, from the pylon at the road to the aisle signs inside.
East Northport, NY
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10 · Brand Standards Compliance
Updating an independent paint dealer's corner store to Benjamin Moore's current exterior signage standards, rule by rule.
Brooklyn
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11 · Multi Location Retail Program
Two sister discount banners, five stores, one signage system that adapts to every building it lands on.
Brooklyn · Bronx · Manhattan
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12 · Interior + Digital Menu
A halal grill's dining room planned wall by wall, so a small rectangle reads as a sequence of places, ending at a seven screen digital menu.
New York
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13 · Municipal Park Structures
Two shade shelters for a public ballfield, a gable canopy and an octagon pavilion, engineered to survive a coastal site.
Hempstead, NY
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Lifestyle, editorial and commercial illustration, tufting, motion and sequential art.
Shot on Canon EOS R5 · EOS 5D Mark IV · RF 70-200mm f/2.8 L · RF 100-500mm L. Featured by PAPER Magazine and Forbes Japan.
