Kebab
Express
A halal grill's dining room planned wall by wall, so a small rectangle reads as a sequence of places, ending at the counter and a seven-screen digital menu.
Two of the five walls: the menu-word wall and the tropical feature wall.
A narrow rectangular room: entrance and window on one short end, counter on the other, about 30 feet of wall in between. Left as one color, a room like this feels like a corridor you walk down to order. The goal was to give every wall its own job, so the room has a pace to it.
Plan. Letters mark each wall treatment.
I planned it as a walk from the door to the counter:
- Entrance wall: light brick with the menu written as type: Grilled, Lamb Gyro, Tandoori, Best Food. You learn what's served before you reach the menu.
- By the window: vertical wood slats with "Enjoy Your Halal" in Arabic calligraphy and English, in raised white letters. It reads from the sidewalk.
- The long wall: a quiet cream field over the booths with the Kebab Express logo and a faded monogram. This is where people sit and eat, so it stays calm.
- By the counter: the loudest wall in the room, an orange and black tropical leaf print. It pulls you toward the back.
- The counter: a wood strip front with the name in edge-lit letters, and the menu screens above it.
Everything comes from one palette: orange, cream, charcoal and warm wood, pulled from the logo. That's what lets five different walls sit in one room without fighting. A 3'-9" wood-pattern wainscot runs low along the walls and ties them together at eye level when seated; the louder graphics stay above it.
The brand mark shows up at different volumes. Full color on the seating wall. A ghosted K·E monogram with a kebab skewer as a watermark on three walls. Arabic calligraphy on the slat wall and next to the leaf print. The repetition is what makes it feel like one place, not five wallpapers.
All elevations with dimensions, the counter sign, and the plan.
- Wallpaper: digital print on wallpaper stock for every wall and the ceiling-height panels, sized per wall from site measurements.
- Slat wall: 5" wide foam board bars, digitally printed in wood grain, with 1" white Sintra letters on top.
- Counter sign: LED back-lit, edge-lit channel letters on a 10'-10 1/2" wood strip front. The light halos onto the wood instead of shining at the customer.
The menu is seven 4K screens over the counter, each one a vertical panel playing from a USB stick. I wrote the order of the screens to match how people decide:
- Screens 1 to 3: the photo-led sellers. Bowls, house favourites, combos. Big food photos, short names, prices right next to them.
- Screens 4 and 5: build your own. Pick a protein, then pick a base: wrap, bowl, salad or pita. Line icons instead of photos, so this part reads as a simple choice, not more food to compare.
- Screens 6 and 7: burgers, sides and drinks in a compact list, then family platters for big orders.
The logo header repeats on screens 1 and 6, so whichever half of the counter you're standing at, you see the brand. Orange headers, white panels and one condensed typeface keep all seven reading as one board.
Seven 4K menu screens, left to right as they hang over the counter.