Farmer's Market
at Larkfield
A supermarket dropping its old banner and relaunching under its own name, from the pylon at the road to the aisle signs inside.
Before: the same storefront under the previous banner.
The store was leaving a franchise banner and becoming its own brand. That meant two jobs: a storefront that tells the parking lot the name has changed, and wayfinding that works for someone already inside pushing a cart.
Outside, the 79'-10" frontage splits into two bays, and I gave them different jobs. The 51'-2" main bay carries the name in green LED channel letters, with "at Larkfield" set in its own lit box so the script tagline stays readable without shrinking the main name. The 28'-8" side bay lists Deli · Grocery · Dairy · Meat in unlit black Sintra letters: useful, but clearly secondary. A double-sided face change on the shared pylon puts the new name at the road before drivers ever see the building.
Storefront elevation, pylon face change, and install sections for the channel letters and light box.
Inside, the problem is finding things. The aisle markers are half-round blades that project off the shelving poles at 5'-7" eye height, so from the front of the store every number down the row lines up in one sight line. The numbers stay big and simple. Each aisle then gets a directory panel listing what's on it, topped with the same cream nameplate as the storefront, so the brand carries through the whole store.
Aisle blades set on a shared eye-level line, and the nine aisle directories.
The blades are built up in layers of Sintra, with the number and logo cut as separate raised pieces over the printed face, so they read with real depth from down the aisle instead of looking like a flat sticker.
Aisle blades in fabrication, masking still on the raised numbers.