Sprinkle It
Corner store brand environment for a new dessert shop in Harlem, taken from field survey to fabrication drawings to the installed result.
The installed corner condition at Frederick Douglass Blvd & W 114th St.
Sprinkle It is a new dessert brand opening its first storefront on a prominent Harlem corner, where Frederick Douglass Boulevard meets W 114th Street. The site offered high visibility, and three constraints that shaped the entire project.
A century-old brick facade limited how and where signage could anchor. The two-sided corner condition meant the brand had to read consistently from both streets, not as two separate signs. And the neighborhood's evening-heavy foot traffic made nighttime presence just as important as daytime legibility.
The brief was never "make a sign." It was to give a brand-new dessert business enough street presence to compete on a busy boulevard, within the structural, electrical, and regulatory limits of an old New York corner building.
Left: the corner condition and sign zones. Right: the storefront before intervention.
The brand identity is soft, sweet, playful. I translated that into a signage system built on three deliberate decisions.
Dual-lit channel letters
Front-lit white faces keep the logotype crisp in daylight; back-lit halo illumination wraps each letter in a soft pink violet glow after dark, an effect that matches the product far better than a flat lightbox would. The night condition is the brand moment.
One wrapping fascia, not two signs
I treated the corner as a single continuous pink band, 25'-8" along the boulevard and 11'-4" along the side street, so the brand reads as one gesture from any approach angle, instead of two disconnected signs meeting awkwardly at the corner.
Layered lighting
Eleven LED down lights wash the storefront glass and four 150W spots accent the fascia. After sunset the whole storefront becomes part of the sign, not just the letters.
Design development elevations: the wrapping fascia across both facades, with down-light and spot-light positions.
I carried the project from field survey to final inspection. Every drawing below is mine.
- Hand-measured field survey of the existing facade, documenting wall conditions, obstructions, and viable mounting zones before any design work began.
- Full fabrication & installation drawings: .040 aluminum box construction on 1" square tube framing, 3/8" × 5" lag bolts with shields embedded 5" into the brick substrate, concealed L-brackets at 2'-9" spacing.
- Complete electrical specification: 150W Mean Well power supply, 130W of UL-listed JS LED modules, dedicated 15A / 110V circuit, weatherproof toggle switch and junction boxes, liquid-tight conduit throughout.
- Revision management across four rounds, R1 to R4, as the client's color decision and field conditions evolved. Final color confirmed against physical samples before fabrication released.
Left: original field sketches from the site survey. Right: installation section through the brick facade, covering anchoring, waterproofing and electrical routing.
The pink corner is now the loudest thing on the block, in a good way.
Fabricated and installed per drawings, the sign carries the brand across both streets. In daylight the wrapping fascia reads as one clean gesture. After dark the halo lit letters glow pink over the sidewalk, and the corner keeps pulling people in for photos and dessert.
Night condition: front-lit faces with back-lit halo, down lights washing the glazing.